Helping Alo Yoga translate cultural demand into stronger year-over-year revenue and new customer growth through paid social and lifecycle strategy.
+34%
Increase in revenue YoY
+41%
Increase in new customers
01
Starting point
Alo Yoga already had a strong brand, a loyal community, and clear cultural momentum. The opportunity was not to create demand from scratch, but to turn existing attention into more measurable growth. In a competitive wellness and apparel category, paid social and lifecycle channels needed to work together as one connected system — bringing new customers into the brand while protecting the premium, aspirational world that made Alo recognizable in the first place.
02
what we set to improve
Revenue Growth
Increase year-over-year revenue while keeping the brand experience elevated, clear, and consistent.
New Customer Acquisition
Bring more first-time customers into the funnel through sharper paid social strategy, creative, and audience targeting.
Lifecycle Performance
Connect acquisition and retention more clearly, helping new customers move from first touchpoint to deeper engagement with the brand.
03
Our approach
01
FULL-FUNNEL PAID SOCIAL
Paid social was approached as a full-funnel growth system, with campaigns built to support discovery, consideration, and conversion rather than treating every touchpoint as a direct sales moment.
02
Brand-Led Creative Testing
Creative was developed and tested with both performance and brand equity in mind — helping Alo move quickly across paid channels without losing the visual clarity and premium feel of the brand.
03
Lifecycle Journey Optimization
Lifecycle touchpoints were shaped around the customer journey, supporting stronger follow-through after acquisition and helping new customers stay connected to the brand beyond the first purchase.
05
What this shows
Not just more reach. Not just more conversions. A stronger path from brand momentum to revenue.
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