A more connected paid-media system, built to make every channel work harder.
+121%
Increase in paid revenue
+49%
Increase in ROAS
+27%
Increase in MER
01
Starting point
Canon already had a strong brand and a broad product catalog. The opportunity was not to create more noise, but to make paid media work more clearly across channels. With multiple platforms, audiences, formats, and product categories in play, performance depended on building a more connected system — one where each channel had a clear role, each creative asset had a purpose, and every decision could be tied back to growth.
02
what we set to improve
Brand visibility
Increase Canon’s presence across key paid channels while keeping the message relevant to each audience.
Media efficiency
Improve how budget was distributed, tested, and optimized across platforms.
Revenue impact
Connect paid media activity more directly to sales performance — not just reach, traffic, or engagement.
03
Our approach
01
Audience segmentation
Audience groups were built around demographics, interests, online behavior, and product relevance, helping Canon reach people with more specific messaging.
02
Platform-specific creative
Canon’s product catalog became the foundation for a flexible creative system, with assets adapted by platform, format, and audience segment.
03
Channel optimization
Google, Meta, TikTok, Pinterest, and Snapchat were managed according to their role in the customer journey, with ROAS, MER, CTR, CVR, traffic, and paid revenue guiding ongoing decisions.
05
What this shows
Not just more traffic. Not just more impressions. A clearer path from attention to revenue.
Want to make your growth work more clearly?
